VantagePoint conducted a research study on how key decision makers and influencers in limited-serve national chain restaurants impact commercial kitchen equipment and food and beverage purchasing. In this presentation learn about the patterns, drivers and media consumption habits of the people behind chain purchasing behavior.
Content marketing continues to gain traction with B2B companies — and for good reason. In this presentation, learn how the current landscape aligns with this discipline and see how you can use content marketing effectively to positively impact business.
Ever-changing tastes and demands of the dining public require restaurants to regularly innovate to adapt. Nancy Kruse looks at what flavors and trends are coming in 2017, including a continued focus on clean foods, the evolution of breakfast and how ethnic flavors can drive a new world of opportunity.
In the face of a changing and sometimes turbulent economic landscape, Denny’s has restored its flagging brand under the leadership of CEO John Miller. In this presentation, John highlights what made the turnaround possible, examines the keys to survival and reveals the six questions that every business should ask.
Menu Trends Part 3, from Nancy Kruse’s session at the 2016 I2I Foodservice Marketing Summit
Menu Trends Part 4, from Nancy Kruse’s session at the 2016 I2I Foodservice Marketing Summit